Charles Cadbury

3 keys to leveraging conversational marketing

3 keys to leveraging conversational marketing

‘Natural Language Question Answering’ encompasses much of what smart speakers and chatbots can do today, and is an important component of conversational marketing. We wanted to see where we were in the cycle, so we dug deeper to understand how the Gartner Hype Cycle classified these technologies.

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Charles Cadbury

Subscribe to become a better audio marketer

Get our business newsletter to level up your audio marketing skills.

All the latest articles, podcasts and news, direct to your inbox.

3 keys to leveraging conversational marketing

3 keys to leveraging conversational marketing

‘Natural Language Question Answering’ encompasses much of what smart speakers and chatbots can do today, and is an important component of conversational marketing. We wanted to see where we were in the cycle, so we dug deeper to understand how the Gartner Hype Cycle classified these technologies.

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