Christian Petroske is President of Shoutworks, a new WordPress plugin that lets you publish content to Amazon Alexa with the push of a button. ShoutWorks lets you send notifications through Amazon Alexa, with a 90 percent plus open rate. This helps publishers grow their audience, get more leads, and boost sales in a few clicks.
In this episode, Christian and host Carl Robinson discuss the Shoutworks WordPress plugin, what it is, and how it helps you create an Alexa skill in just one click. Christian also discusses why the pandemic is a good time to launch a voice start-up, and what’s currently holding the voice tech industry back.
Christian discusses why his team took a template-first approach, and the benefits to developers and end-users. Voice Tech finds out what Christian believes is holding back the voice industry right now, along with why launching a voice startup during a pandemic is a very smart move! This sophisticated Shoutworks plugin allows smaller publishers to use the content from their blog, and then through the plugin send notifications to Alexa seamlessly.
Until now, this accessibility has only been available to larger publishers, including NPR, Coca-Cola, because megabrands such as these can spend thousands of dollars on creating Alexa skills. This has allowed big-name brands to drive significant traffic to their WordPress sites via Shoutworks. Shoutworks’ goal is to democratize access to Amazon Alexa. It is super easy to use, and takes away the expensive and time-intensive aspects of building an Alexa skill.
The real problem Shoutworks is solving is for small businesses and entrepreneurs to build an audience and drive engagement over this new voice tech medium. With voice tech, businesses definitely have less competition, and the possibilities for deeper engagement are actually greater. Shoutworks is changing the playing field for smaller publishers with limited resources, opening up new opportunities for massive engagement.
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