Hillary Long is the General Manager and Partner at CITRO Digital, a digital marketing agency, based in Allentown, PA, United States. Hillary takes us through the design and build process of their first voice app, the ‘Naughty or Nice Quiz’ for children. As an experienced technologist that’s new to voice development, Hillary shares her experience from ‘in the trenches’, and the lessons her team learned.
We discuss content creation for a voice application, including the importance of iteration and beta testing, especially when working with children! Hillary shares her strategy for leveraging existing content held in a headless CMS, and how this was integrated with her voice application. We also cover the Alexa freetime program for Alexa kids devices, the Jovo cross platform framework for fast deployment to both Amazon Alexa and Google Assistant, and the significant differences between the release processes on both platforms.
Hillary also tells us about the creative ideas her team used to market their new voice app, including a competition for an Otterbox Google Assistant cover for kids, which you can enter if you’re quick. It’s a fun and relaxed interview that’s packed with useful information for new and experienced voice developers alike. Have a listen and let me know what you think!
Links from the show:
- Citro Digital: https://www.citrodigital.com
- Naughty or Nice Quiz: http://bit.ly/citroquiz
- Citro on Facebook: @citrodigital
- Citro on Instagram: @Citro_Digital
- Citro on Twitter: @Citro_Digital
- Jovo: https://www.jovo.tech
- Alexa FreeTime: http://amzn.to/alexafreetime
- Contentful CMS: https://www.contentful.com/
- Kentico CMS: https://www.kentico.com/
- Digital Summit: https://philadelphia.digitalsummit.com/
- Voice Summit: https://www.voicesummit.ai/
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