Andy Mauro, CEO and co-founder of Automat, a company that helps brands deliver personalised one-to-one voice and messaging experiences to their customers. Andy has been helping to shape the voice industry for almost two decades now, having spent 16 years at Nuance, the most successful speech recognition company in history, and then TellMe, which was acquired by Microsoft.
In this episode we discuss Conversational Marketing and why it represents a fundamental shift in digital marketing. Andy explains how voice assistants will change the landscape of consumer sales & marketing, and the implications of voice search on brands’ content marketing strategies. He founded Automat because the sales experience on web and mobile customer lack the personal touch, and he believes voice is the answer to this problem. We also discuss the role of influencers in conversational marketing, and how conversational marketing could impact brick and mortar shopping on the high street.
We also cover the history of the voice industry and how we got to where we are today, some of the lessons Andy has learned over his time in the industry, and why voice assistants might be heading for the trough of disillusionment in 2019. Thanks to Andy’s wealth of experience it’s an exceptionally interesting conversation, and highly relevant to anyone involved in the field.
Links from the show:
- Automat: https://www.automat.ai/
- Automat research report: https://www.automat.ai/opusresearch/
- Automat Vichy case study: https://www.automat.ai/vichy-skinexpert/
- Automat Cover Girl case study: https://www.automat.ai/covergirl/
- Beauty Bot Directory: https://beauty.bot/directory/
- Podcast w/conversational designer: http://bit.ly/2SaWimz
- Automat article: http://bit.ly/2SanHoQ
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