Sebastian Hanfland is the CEO of the audio branding consultancy, Hanfland and Friends. His team help companies define their their brand in audio form, in order to promote brand recognition, increase the perceived quality of products, and influence customers.
Sebastian explains what audio branding is, and how he selects the right voices and sounds for a brand. We explore many interesting examples of audio branding for products, customer service, workplaces and more, and hear a demo of their latest audio branding project for Humanzing Technologies. We also cover the typical challenges faced on audio branding projects, and what brands can do to prepare for the voice technology revolution.
This fantastic episode tells you all you need to know about sound design and audio branding. It is essential listening, not only for people working with voice technologies, but also for designers, marketers and content producers from every industry.
Links from the show:
- Hanfland and Friends website (English): https://www.hanfland-and-friends.com
- Hanfland and Friends website (German): https://www.hanfland-und-freunde.de
- Hanfland and Friends Alexa Skill Stubbs: https://www.hanfland-und-freunde.de/blog/
- Hanfland and Friends Twitter: @HanflandFreunde
- Humanizing Technologies Sound Branding: https://www.humanizing.com/de/sound-2/
- Audio Spotlight by Holosonics: https://www.holosonics.com/
- Amazon Polly: https://aws.amazon.com/polly/
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