How do you choose a voice for your brand? Why is it important for brands to have a voice in the first place? And what are the things you need to consider when choosing a voice?
Today on the show, we welcome the CEO of WillowTree, Tobias Dengel, to answer these questions and give us a deeper insight into what the feeling is amongst the top tech execs about voice technology today. WillowTree is a leading mobile strategy, design, and app development company servicing Fortune 500 and Fortune 5000 clients like Pepsi, General Electric, Johnson & Johnson, and Time Warner (to name-drop a few!).
In this episode, we discover the demand, the debates, and the challenges facing the world of voice technology and the importance of using multi-modal interfaces. One of the most fascinating parts of this interview looks at designing the voice identity of a brand and how companies are deciding on the voice they use. Human or robot? Samuel L. Jackson or Angelina Jolie? Male? Female? Or non-binary voices? Here, we get into an interesting discussion on how stereotypes can be perpetuated by using certain voices and the push toward promoting the use of more neutral and non-binary voices in apps today.
We also take a dive into the topic of commerce, looking specifically at voice payments and how it is going to transform the future of mobile transactions. By the end of this episode, you’ll have a behind-the-scenes look at the conversations and questions that top agency and company execs are having right now, and a clearer view of the future of voice.
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