Nanocasting – Sean Gilligan, Sound Branch

Feb 16, 2019

Sean Gilligan is the founder of Sound Branch, a team communication app and voice-based social network in which where users create smart voice notes. Sean introduces us to the concept of nanocasting, and explains how it can be used for public broadcasting, team status updates, recruiting new staff, and more. 

We discuss the benefits of audio over other mediums, including greater privacy and accountability for content creators, and improved speed and convenience for content consumers.

Sean also explains how audio is unique in providing the perfect combination of authenticity of message and auditability of content, thanks to the combination of speech to text and search technologies. Sound Branch is a feature rich application that could well be the Twitter for voice that so many have been predicting, and this episode will help deepen your understanding of this emerging form of communication.

Highlights from the show:

[22:40] “A massive conversation determines what is right.”

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